Downtown Whitby BIA


Media Releases

Media Releases

For interview requests and official comments, please contact:

Liam Nichols
Executive Director

Show your card. Shop Local. Support your Library.

Whitby, ON --

The Library is currently seeking to partner with businesses in Downtown Whitby
— Jaclyn Derlatka, Community Engagement Librarian, Whitby Public Library

Ontario Public Library Week, an annual celebration of the value and impact of public libraries on the lives of Ontarians, will be held October 15-21, 2017. 

The idea is this: the Library would like to turn their standard Library Card into an access pass at participating businesses. Each business gets to decide what that means - it could be a percentile discount, a free item with purchase - whatever makes sense for that business.

"Ontario Public Library Week is an annual celebration of the value and impact of public libraries and the Library is currently seeking to partner with businesses in Downtown Whitby to raise awareness not only of the value of a library card but to also encourage Whitby residents to discover or re-discover the great businesses that are available locally." says Jaclyn Derlatka, Community Engagement Librarian at the Whitby Public Library.

"The Central Library, located in Downtown Whitby, sees over 8000 visits per week and has over 18,000 active members; that’s a lot of people drawn to the Downtown."

"With this perk program we hope to encourage them to stay and explore!"

Both as a business owner and BIA Chair, I like the flexibility it gives me.
— Chris van der Vliet, Chair, Downtown Whitby BIA

The Library is a critical component of our downtown, providing a return on investment of $6.95 in economic benefits for every one dollar invested, according to a study conducted last year. 

We hope you will be part of this exciting initiative to promote local businesses and add even more value to a Whitby Public Library card during Ontario Public Library Week. 

For more information or, to participate, please contact Community Engagement Librarian, Jaclyn Derlatka by phone 905-668-6531 x. 2007 or email

Frequently Asked Questions

Do I have to provide a percentage discount at my business?

No. The choice of the perk provided at the participating business is at the sole discretion of the business. How will I know if I am being shown a valid Whitby Public Library card? 
There have been many iterations of the Whitby Library card; there are various colour schemes, designs and sizes. All library cards will have a 14 digit barcode on the reverse and will begin with 2934200. 

Will this program be happening again? 

The WPL Access Pass is a pilot project. At the end of the Ontario Public Library week, the library will survey participants and businesses to determine what the impact of the program was. Following those results, consideration for future programming will be explored. 

Will statistics be shared with participating businesses? 

Yes. The library will share the results of the surveys that we will conduct before and after the program. The goal is that this program will impact Whitby residents and result in discovering more of our Downtown businesses. The library will also welcome feedback from participating businesses. 

How will this program be promoted? 

The WPL Access Pass will be promoted in many different ways, including, the library's newsletter (Discover WPL), website, press release, social media, posters and flyers etc. The main point of information will be the library's website, which will include up to date information about which businesses are participating as well as the perk that library members can receive there. 

How many people use the Central Library? 

The Central Library sees more than 8000 people through its doors on a weekly basis. In 2016, 440,570 people used the Central Library, and we have 18,876 active Central Library members. These numbers do not include the active members who use our two other locations in Brooklin and Whitby. 

Liam Nichols